Thursday, October 17, 2013

"Real men vs. underwear models" is a thing of beauty


For those of you who thought Body Acceptance only applied to women, here is an awesome new campaign aimed at challenging rigid notions of masculinity!
 Dubbed "Real men vs. underwear models," this project is exactly what it sounds like:


is it crazy that i'm actually more attracted to the guy on the left? Absolutely not. The guy on the right looks like he wants to kill me. Also, his hair makes him look stupid. This message is way too long to work as a caption.

What I love about this campaign is that it acknowledges something most men have been reluctant to discuss: That beauty standards are oppressive to dudes too.  And while guys certainly don't experience the same level of bodyshaming, and scrutiny as we do, they still have a male beauty myth to contend with.

This new wave of consciousness-raising might be the reason so many guy friends have opened up to me about battling body image issues:  these complexes have simply become common enough, that overlooking them is no longer an option.  In fact, pretending to be unaffected by beauty standards would at this point, only demonstrate an extraordinary lack of awareness. Not to mention doucheyness.

 The time for faking a relaxed attitude is over, lads. You can sing belch your suffering to the heavens-- or weep into the bosom of your bro. Because some bros have bosoms too.

1 comment:

  1. Reminds me of the scene from 'Fight Club' where Tyler and the narrator get on a bus and sneer at male underwear ads saying 'is that what a real man looks like'?